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Developing Your Export Brand
This site has been closed for registrations.
For further information, please contact Anne McCutcheon
at annem@enterpriseadelaide.com.au
The information below is provided as reference for those who have already registered. This service is provided by InfoTec Communications.
One of the most valuable assets your export business can ever have is your Brand – Yet surprisingly many businesses do not take a planned approach to developing their brand when developing export markets.
This workshop provides an easy to implement step-by-step process for identifying the most effective approach to branding for the export customers that you are targeting.
This workshop will show you how to work towards developing a strong and valuable export brand image.
The workshop addresses the following key issues:
- Export customer and market analysis and information collection
- Selection of the most attractive export target markets
- Development of the optimum brand positioning in selected export markets
- Development of communication messages for export customers
- Promotions planning for export markets
In addition, this workshop will provide suggestions to help you develop your most effective communication message and define the most appropriate method of communicating with your customers. This workshop is supported with workbooks and tools.
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