Designing the timetable for a workshop, conference, roadshow or seminar when you have never done such a thing before may seem like juggling jelly but you can take some tips from the professionals and make your event a real success. There is... read more

Ted, Alice, Pete and Rita are all attending the same seminar. They all expect to learn something, after all that's why they are there. Trouble is they each have very individual and different ways of learning, so this seminar had better take this... read more

Hey, Jack! That seminar I sent you to last week? Any chance you can give us all an overview at the team meeting?" Jack's boss had just delivered his worst nightmare. Not only had the event been tedious and disjointed, he couldn't find the paperwork... read more

We're running a conference in three months", said the CEO, "Find me a really good venue and make sure we don't break the bank". So, in around twenty words, you've been promoted (or demoted) to Event Manager. You may have little or no experience in... read more

Planning paralysis was creeping up on Phil. Every time he looked back at what needed to be done to complete the event successfully, he found himself tinkering; changing and adding activities that did not really add any value to the event he had... read more

Jenny Jones would never have considered she had any skill when it comes to running seminars. She was just quietly and competently doing her job when she was asked to organize an event to help promote the services that her company provides.... read more

Nancy did not consider herself to be fussy. She was just trying to eat a healthy diet which included herbal teas. The trouble was; when she attended seminars and workshops, a frequent part of her job, she was always offered coffee in the breaks and... read more

It was their company's first ever breakfast seminar. Sally Thompson had never designed a seminar before. She knew the start time, the finish time and had a list of presentations that had to be made but could she make it fit? Remember that, for... read more

Although it was flattering to receive an invitation to speak on his specialist subject, David Johnson had never presented to a large audience before. He was nervous, not only about the reception his ideas would receive but also about his... read more

Managing or administering a seminar, workshop, roadshow or other type of event, even the seemingly simple, can provide you with headaches that you never thought possible. Being crystal clear about what you and your company actually needs the event... read more

There was only a week to go before the major product launch and Sara had a “concern”; a phrase she used when she was shaking in her boots with sheer panic. She had been checking with all of the presenters to make sure that their presentations were... read more

The CEO had just breezed through the office for his monthly back-office visit. Stopping briefly at Charli's desk, he seemed to be mesmerized by the pumpkin shaped stress ball that had been sitting on Charli's printer since she came back from the... read more

“What advice do you have about marketing an event to achieve a successful outcome?” Maggie was a veteran in event organization terms. Andy was a novice and he had approached her to try to avoid what he believed were elephant traps waiting for him. ... read more

Jo knew that events could be advertised in the Trade Magazines linked to her company's line of business but, as a newcomer to event organization, with a non-existent advertising budget and with no marketing expert at her elbow; where should she... read more

As soon as you have planned, designed, organized and advertised a workshop, roadshow, seminar or event that works well, your next priority is to get people through the door. The best advice you will ever receive about putting actual bums on seats... read more

In a company of 25 people; putting on a marketing event and charging an entry fee could give the event administrator a severe headache. Patricia Thomson was in this position only last week. Her “normal” job of Marketing Assistant still had to run... read more

It's true! Ask any delegate whether they got their joining instructions and they'll look at you blankly. If you explain that we sent you a letter describing the event and how to get here; a small glimmer of light starts to burn. This piece of event... read more

Frank Richards is a Business Management Consultant who specializes in Service Level Agreements. Last month he ran four seminars in major Australian cities but he's finding that the ticket money does not cover his costs. In these days of instant... read more

Customer relationships are meat and drink to Gary Chapman, he runs a consultancy company that trains and informs corporate organizations about Customer Relationship Management (CRM). His company runs public seminars around the country on a weekly... read more

Once everything is in place for your seminar, workshop, conference or other event and all of the finishing touches have been applied to the main venue room, make a point of testing the delegate experience. Run a presentation or a video on the... read more

Attending a major conference in a big city like London was a daunting prospect for Geri Hunter. She was always pretty nervous about these events anyway, although she realized the enormous benefit she received from networking and keeping up to date... read more

Stuart Burns was having a bad day. Not only had he arrived late for the seminar because of the server problem at work last night, he was finding it difficult to concentrate because of the stream of text messages coming in to his cell phone. He... read more

The workshop was over. The delegates had long gone and Margaret Kerr was recovering with a cup of coffee. The room was strewn with sheets of flip chart paper, the debris of the buffet lunch and countless empty coffee cups covered every horizontal... read more

“Well, how did it go?” asked the CEO as he wandered past Siobhan's desk on his weekly tour of the offices. He was referring to the conference Siobhan had organized and run to involve their industry in standardization guidelines. Although her first... read more

If you are running workshops, seminars or conferences like Oslo , Norway based Ulrika Fredrikson you won't be doing it as a charitable act. Let's face it, even if you were a charity, you'd have to cover your costs somehow. Ulrika runs a combination... read more

As a Consultant in Quality and Customer Service, Roberta Meier often attends seminars and workshops as a “Mystery Shopper”. As well as checking out how well delegates are catered for by the training teams, she also takes great delight in testing... read more

Running a conference, a seminar or a workshop can be great fun. The day of the event is guaranteed to be a hive of activity with all of the arrangements coming together over those few hours. Problems will arise and be solved in one way or another... read more

As the last delegate left the conference, Quinne McLachlan sat down at her laptop and started to write a review of everything that had happened. She was the event organizer and all through the proceedings she had been taking scribbled notes about... read more

As a Sydney-based exhibition designer, Ove Prado often conducts his own survey of trade shows. He tries to work out, from what he sees, the purpose that each stand is playing in that company's marketing strategy. “All too often”, he says, “the... read more

Rita Davenport had been given a free hand to design and manage an exhibition stand for her company. The Marketing Director had briefed her extensively on the overall idea and left her with an open brief to produce something that would attract... read more